What is a difference between a Click, an Open, and a Like?

Email Analytics are a great way to keep track of who opened your email and interacted with your marketing content. For example, pull a report of customers who clicked on your Local Housing Market Stats video. Use that list to make calls and build stronger relationships by offering advice about the market in your area! 

An OPEN means your contact viewed the email in their email provider.

A CLICK means they actually clicked on a link, video, or image and were taken to a new page from the email.

A LIKE means they click the "Like" icon at the bottom of your marketing.